Innovations in Social Media
Author Béatrice Lorans
Two decades since Mark Zuckerberg’s groundbreaking launch of Facebook, the social media landscape has transformed significantly.
As advancements like AI and augmented reality continue to blur the lines between reality and virtuality, we have an opportunity to guide the evolution of social media and ensure it prioritises privacy, wellbeing and dignity.
Below, I’ve handpicked a few innovations that spark debate around social media, digital marketing and ethical consciousness.
Studio Output - A Positive Platform
In 2017, Studio Output created eight digital concepts that aim to counteract the negative impacts of platforms like Instagram on users under 25, including anxiety, loneliness, body image issues, and cyberbullying. The studio’s concepts include a usage tracker akin to a “Fitbit for social media,” a “Mindful Algorithm” for content curation and “Intelligent Coaching” to detect early signs of depression. Six years later, Studio Output’s work remains a strong example of how social media can be a tool for good.
The Balloon Museum
The Balloon Museum has opened in London, offering an immersive, Instagram-inspired experience designed to evoke childhood wonder through playful settings and vibrant colours. From a brand’s perspective, this experience highlights the integral role of social media in marketing, leveraging influencer engagement, product placement, and digital word-of-mouth for advertising.
Bark
As the challenge of keeping children safe online grows ever more complex, Bark offers an interesting approach. Their solution goes beyond screen monitoring, using advanced AI to scan texts, social media, images, videos, and audio for threats like cyberbullying and pornography and providing detailed reports on activity. Bark’s evolution from an app into a comprehensive safety ecosystem shows promise – yet, is it the right solution? Does it establish the right communication tool between parents and children?
AI Influencers
From recognisable “robot influencers” like Lil Miquela to fully AI-generated models, the meteoric rise in AI influencers has piqued the interest of marketers worldwide. It’s easy to see why: offering 24/7 availability, AI influencers can create content quickly and efficiently, saving time and resources. Yet, they also raise questions about authenticity, pushing brands to redefine it. In 2024, it’s not about who (or what) creates your content; it’s about the brand experience your content creates for the customer.
Looking for more design inspiration?