About

We are Rodd, a strategic design studio based in Winchester and working with some of the world’s most innovative consumer brands.

For over two decades we have been asked the same kinds of question: what should we make next, how do we lead our category, how do we turn a sustainability commitment into a product people actually want, how do we enter a new market without losing what makes us distinctive?

These are not straightforward questions. They sit at the intersection of consumer insight, brand strategy and design craft, which is exactly where we work.

We bring the research that surfaces what consumers genuinely need, the innovation thinking that shapes what a brand should do about it, and the design direction and execution to make the result beautiful.

If those are the kinds of questions your brand is asking, we would love to talk.

Every brief we receive is different. The brand, the category, the challenge and the moment are always specific. But the ambition is almost always the same: to make something better than what exists, for people who deserve better than what they have been offered.

We work at the intersection of consumer insight, strategic innovation and design craft. We help brands understand what their consumers actually need, shape propositions around those needs with precision and rigour, and bring them to life with the quality of execution that makes a product or brand genuinely beautiful. The work ranges from early-stage foresight research to go-to-market product delivery. What stays constant is the standard.

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We have long believed that sustainability and societal impact deserve equal weight alongside desirability, viability and feasibility in the design process. So we added a fourth dimension to the classic design thinking framework as a permanent reminder to ourselves and our clients that the most beautiful things are also, increasingly, the most responsible ones.

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