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Our Work
Design at the intersection of aspiration and business
Two decades of design work.
For the last twenty years we have created consumer experiences and category-defining products for global consumer brands and ambitious founders.
Our design work is used to stimulate and provoke internal discussion; the North Star that shapes your future.
Together, we’ll create your next chapter.
Browse by Sector
![Above view of aalto a design concept by Rodd. the image shows a beech timber clad air purifier shown from above, with pale grey fabric upper set in a pale grey scene.](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2023/06/RODD_Alto_Hero__2_3rds-1.webp?lossy=1&strip=1&webp=1)
![Transform the everyday through design. Go-Cook kitchen tools for Tesco.](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2021/08/RODD_TESCO_ALL_One-third.jpg?lossy=1&strip=1&webp=1)
![Front view of the Rodd Designed balance monitor design concept](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2021/05/RODD_Balance-Monitor-_-one-third-width.jpg?lossy=1&strip=1&webp=1)
A minimalist design concept for professional spaces
A minimalist design concept for professional spaces
![This and That - branding and digital experience design by Rodd](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2023/05/This-for-That_Branding-and-experience-design-by-Rodd_2TRD.webp?lossy=1&strip=1&webp=1)
![Informd app on iphone on a concrete box](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2023/06/INFORMD_IPHONE_on-box_2TRD.webp?lossy=1&strip=1&webp=1)
![Digital experience design for iCee security camera](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2023/05/ICEE_IPHONE_PETCAM_CLOSE_on-surface_2TRD.webp?lossy=1&strip=1&webp=1)
![Rodd are a trusted strategic design and innovation studio working within the ‘inner circle’ of some of the world’s leading consumer product businesses. Here are some of the brands we are proud to call clients.](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2022/04/ClientLogo_general_2022_TRANSPARENT_Two-thirds-width_ISSUE02.png?lossy=1&strip=1&webp=1)
![Digital experience design for Essence](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2023/05/Rodd-Design-Essence-Data-our-goals_HW_.webp?lossy=1&strip=1&webp=1)
![Side view of aalto a design concept by Rodd. the image shows a beech timber clad air purifier in side elevation, with pale grey fabric upper set in a pale grey scene.](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2022/10/RODD_Alto_side__Half-Size.jpg?lossy=1&strip=1&webp=1)
![Essence a premium botanical FMCG home care brand for the circular economy. Rodd design clients are the next generation of sustainable leaders.](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2022/10/RODD_ESSENCE_DROPPING-IN-CAPSULE2_Two-thirds-width.jpg?lossy=1&strip=1&webp=1)
A home care brand for the circular economy
A home care brand for the circular economy
![Sustainable retail informs the redesign of the high street Charity shop - a design concept by Rodd Design.](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2022/10/RODD_Circular-Collective_02_LOGO_Two-thirds.jpg?lossy=1&strip=1&webp=1)
The charity shop meets sustainable retail
The charity shop meets sustainable retail
![Rear view detail of the 'home' computer monitor](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2021/05/RODD_HOME_MONITOR_Full-width-banner-scaled.jpg?lossy=1&strip=1&webp=1)
![As a trusted partner of Reckitt Benkiser we help by driving consumer innovation using design-led user research. RB logo](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2022/04/RODD_Reckitt_Logo-Block_One-third-width.jpg?lossy=1&strip=1&webp=1)
User-research that drives FMCG Innovation
User-research that drives FMCG Innovation
![The corner mixer, designed by Rodd, for Morphy Richards as part of the Future of Food Prep project](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2022/03/RD_MR_Future-of-Food-Prep_Corner-Mixer_Corner-Story_Two-thirds-width.jpg?lossy=1&strip=1&webp=1)
Proposition design 'The future of food preparation.'
Proposition design 'The future of food preparation.'
![Morphy Richards commissioned Rodd to use foresights research to help define their product roadmap](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2022/02/RODD_MORPHY_FOB_SCREEN-STAT_One-third-width.jpg?lossy=1&strip=1&webp=1)
![Rodd's reworking of the design thinking diagram - now with the 4th lobe.](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2022/06/RODD_Fourth-Lobe_Two-thirds-width.jpg?lossy=1&strip=1&webp=1)
Design thinking's missing lens.
Design thinking's missing lens.
![Rodd partnered with Morphy Richards to create a strategic product brand language that would help reposition the brand and open them up to new customer segments.](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2022/03/RODD_MORPHY-VBL_RadiantJUG_One-third-width.jpg?lossy=1&strip=1&webp=1)
Redefining an icon of the British kitchen
Redefining an icon of the British kitchen
![veggie baller exploded to show the main components](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2022/01/RODD_Lekue_VeggieBaller_Explode_Two-Thirds.jpg?lossy=1&strip=1&webp=1)
Enhancing veggie meal prep through design
Enhancing veggie meal prep through design
![Poise - A domestic inspired TV from Rodd Design](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2023/06/RODD_EASEL-TV_-Macro-02_-Render_02_Half-width.webp?lossy=1&strip=1&webp=1)
Harmonising TVs with modern living spaces
Harmonising TVs with modern living spaces
![Drive growth with sustainable design. Salt of the Earth refillable roll-on deodorant and refill bottle.](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2021/07/RODD_CRYSTAL-SPRING-_-PACK-RENDERS_Half-Width.jpg?lossy=1&strip=1&webp=1)
Drive growth with sustainable design
Drive growth with sustainable design
![Hand priming Elvie curve for use](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2022/04/RODD_Elvie-Curve_HANDS_DARKEN_Two-thirds-Width.jpg?lossy=1&strip=1&webp=1)
Extending the Elvie experience through design
Extending the Elvie experience through design
![Goodmans Aspect was designed by Rodd to differentiate the brand in a crowded category](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2021/04/RODD_Goodmans_Aspects_One-Third-width.jpg?lossy=1&strip=1&webp=1)
![Front view of the Rodd Designed balance monitor design concept](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2021/05/RODD_Balance-Monitor-_-Full-width-scaled.jpg?lossy=1&strip=1&webp=1)
A minimalist design concept for professional spaces
A minimalist design concept for professional spaces
![Design that help clients expand into new markets around the world. Hand holding Morphy Richards kettle about to pour into cup](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2021/05/RODD_MORPHY-AUTHENTICS_One-Third.jpg?lossy=1&strip=1&webp=1)
Strategic industrial design and new markets
Strategic industrial design and new markets
![Rodd design's Ode shown on a window between two plants](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2023/06/Rodd_Ode_WINDOW_CLEANUP_Two-thirds-Width.webp?lossy=1&strip=1&webp=1)
Preventing malnutrition through purposeful design
Preventing malnutrition through purposeful design
![Rodd created a brand identity focussed on modern ageing for tech startup Wellwise](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2021/05/RODD_Wellwise-digital-brand_one-third-width.jpg?lossy=1&strip=1&webp=1)
Creating a brand identity for modern ageing.
Creating a brand identity for modern ageing.
![Rodd use strategic industrial design to help lead repositioning projects for global clients](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2021/05/RODD_MORPHY-CHROMA_Two-Thirds.jpg?lossy=1&strip=1&webp=1)
![We helped Goodmans reposition their brand with a mix of strategic industrial design and holistic experience design that touch all of their brand pillars.](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2022/03/RODD_GOODMANS_ROCKA_PACKSHOT_Two-Thirds-Width.jpg?lossy=1&strip=1&webp=1)
![Rodd create a design language for clean-tech start-up Kelda as they look to create impact in new markets.](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2022/03/RODD_KELDA_AIRSHOWER_BULKHEAD_EDITED_Two-Thirds.jpg?lossy=1&strip=1&webp=1)
![The first Alexa-powered phone blends tech and lifestyle design. Alexa home phone for SGW on red background](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2021/05/RODD_SGW_ALEXA_Half-width.jpg?lossy=1&strip=1&webp=1)
Designing the Alexa-powered home phone
Designing the Alexa-powered home phone
![Rodd created a design solution for Barista&Co that would reenergise the instant fresh coffee segment.](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2021/08/RODD_Brewstick_FULL_Half-width.jpg?lossy=1&strip=1&webp=1)
![Rodd supported the Helix centre during its first year. Our role, to help cement healthcare innovation and inclusive design best practice.](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2021/05/RODD_Helix-Centre-Logo-Block_Two-Third-width.jpg?lossy=1&strip=1&webp=1)
Driving healthcare innovation from the inside
Driving healthcare innovation from the inside
![Divide Equally by Rodd is a set of food preparation tools that make measuring a healthy portion size quick and easy](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2021/05/RODD_Divide-Equally_-HP-One-third.jpg?lossy=1&strip=1&webp=1)
Designing tools to encourage healthy portion size.
Designing tools to encourage healthy portion size.
![The Lekue veggie ricer - an innovative and simple way to create your own carb replacement](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2021/08/RODD_LEKUE-RICER_HERO_Full-width.jpg?lossy=1&strip=1&webp=1)
Promoting healthy eating and the love of veggies.
Promoting healthy eating and the love of veggies.
![Transform the everyday through design. Go-Cook kitchen tools for Tesco.](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2021/08/RODD_TESCO_ALL_One-third.jpg?lossy=1&strip=1&webp=1)
![User research is a great way to find the user insight that allow brands to innovate with confidence. Talk to Rodd about how we integrate insights into consumer innovation.](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2021/08/RODD_ZYLISS-GRATER_ALONE_One-Third.jpg?lossy=1&strip=1&webp=1)
![Spiralized carrot being lifted up from a plate](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2023/06/RODD_Zyliss_Spiraliser_Pinch-one-third.webp?lossy=1&strip=1&webp=1)
Driving healthy eating through innovation
Driving healthy eating through innovation
![Leading the way in consumer innovation. Unilever logo](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2021/05/RODD_Unilever-Logo-Block_Two-Third-width-1.jpg?lossy=1&strip=1&webp=1)
Leading the way in consumer innovation
Leading the way in consumer innovation
![Promoting inclusivity through age-neutral design with SGW Global. Side view of the CD111 Telephone designed by Rodd for SGW GLOBAL.White handset on a pale grey backdrop illumintaed with an orange screen](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2021/04/RODD_SGW_CD11_FRONT-VIEW_ONE-THIRD.jpg?lossy=1&strip=1&webp=1)
Promoting inclusivity through age-neutral design
Promoting inclusivity through age-neutral design
![Human factors and user-centered design are critical to rodd and its industrial design process.](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2022/03/RODD-DESIGN-CULINARE_IceCream-Scoop_two-third.jpg?lossy=1&strip=1&webp=1)
![The story of how we craft a new appliance design language for China. Panasonic Domestic Appliances designed by Rodd.](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2022/03/RODD_PANASONIC_BREAD-MACHINE_DETAILS_half-width.jpg?lossy=1&strip=1&webp=1)
![Effortless style and timeless design - RODD GO DAB in three-quarter view](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2021/04/RODD-GO-DAB_Shelf_half-width.jpg?lossy=1&strip=1&webp=1)
![Nod for Goodmans. Part of the industrial design led brand repositioning led by Rodd](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2021/05/RODD_GOODMANS_NOD_Two-thirds.jpg?lossy=1&strip=1&webp=1)
Brand repositioning & industrial design
Brand repositioning & industrial design
![Black and white Goodmans iCee camera](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2023/05/RODD_ICEE_up-and-side_2TRD.webp?lossy=1&strip=1&webp=1)
![CMF strategy must consider how to balance identities, trends and range design. Rodd Design](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2021/04/Rodd-Goodmans-Canvas-HP-two-thirds-1.jpg?lossy=1&strip=1&webp=1)
The power of Colour, Material and Finish
The power of Colour, Material and Finish
![Kohler are a long time client of Rodd Design](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2021/03/RODD_Kohler-Logo-Block_Half-width.jpg?lossy=1&strip=1&webp=1)
![Building a stand-out product identity. Xumo set top box and controller on 2 tone grey background](https://b2788164.smushcdn.com/2788164/wp-content/uploads/2022/03/RODD_XUMO_GREY_Half-Width.jpg?lossy=1&strip=1&webp=1)