• The Circular Economy

    Linear vs. Circular

The future is circular!

Adopting a circular approach that minimises waste and keeps resources in use for longer is vital for a more sustainable future.

In this piece, we provide a primer on how to transition your design-led brand to the circular economy, featuring a host of brand successes and key tips to keep in mind.

(12 minute read)

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We help brands design and innovate their transition to the circular economy

The linear economy is failing us

Today, only a small window of opportunity remains for us to use the tools at our disposal to make a difference in the fight against climate change.

Fairphone was the first fully repairable smart phone and a great example of the circular economy

Why linear is broken

Increasing energy demands

Ever-growing landfills

Material shortages

Protecting the planet

“For Europe, shifting to a circular economy could halve carbon dioxide emissions by 2030, while the UK alone could reduce emissions by 7.4 million tonnes per annum by keeping organic waste from landfill.”

— Ellen MacArthur Foundation

Ikea are a great example of brands designing and innovating for the circular economy
Rodd_We see IKEA as a leader in the circular economy

Supporting people

1/ Lower costs for consumers

2/ Greater importance on consumer satisfaction

3/ Economic prosperity and resilience

“New jobs and high growth is essential for creating strong resilient economies, and the circular economy has been predicted to generate savings of USD 200 billion per year and create 700,000 net additional jobs by 2040.”

— Ellen MacArthur Foundation

Haekels is a UK circular skincare business they represent a brand fully invested in circular design

Growing profits

1/ Increase revenue

2/ Strong consumer-to-brand relationship

3/ Increase competitiveness

4/ Eliminate risk

5/ Boost economic growth

“By moving to a circular system where reuse of materials is prioritised, Europe alone could cut resource costs by £420 billion and achieve further benefits worth £860 billion a year by 2030.”

— Business Growth Hub

We help brands design and innovate their transition to the circular economy

Addressing the barriers to adoption

1/ High start-up costs

2/ Complex supply chains to navigate

3/ Gaining cooperation from Business-to-business (B2B)

4/ Costly and time-consuming disassembly of products

Helly Hansen Mono material label featured by Rodd
A leaf curled into a glass bottle

5 things to consider when moving your brand to circular

1/ Forecast for the future

2/ Re-think your business model

3/ Have a robust strategic plan in place

4/ Prepare for the pitfalls

5/ Start small

Google phone showing material components featured by Rodd

The future is circular

Essence - a premium botanical home care concept that embraces the circular economy

Design for sustainable futures

We’ve been helping brands create demand through design for nearly 20 years. Now, we’re applying that same skillset to create the next generation of exciting and desirable sustainable products.

We partner the sustainable leaders of tomorrow.

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