• The Fourth Lobe

    The missing lens

The Fourth Lobe

Desirability, Viability, Feasibility...

Originally coined by IDEO, this design thinking framework remains the most effective method to evaluate the potential of ideas. There is, however, a missing lens.

Rodd's reworking of the design thinking diagram - now with the 4th lobe.
Related Work
three app screens showing this for that by rodd design
This for That

Sharing economy made easy

Informd app on iphone on a concrete box

Making better choices transparent.

Digital experience design for the Essence app

User experience design

Essence a premium botanical FMCG home care brand for the circular economy. Rodd design clients are the next generation of sustainable leaders.

A home care brand for the circular economy

Sustainable retail informs the redesign of the high street Charity shop - a design concept by Rodd Design.
The Circular Collective

The charity shop meets sustainable retail