• Elvie Curve

    Extending the Elvie experience through design

Elvie Curve

When the first name in FemTech called on us to extend the reach of their award-winning breast pump, we jumped at the chance to design something truly innovative. With investor targets set and a goal to launch in the US, Elvie was ready to take the next step in scaling up. So, they asked us: how can we make the Elvie experience accessible to all?

The Curve front view
The development of the Elvie Curve was a partnership in the truest sense, from gathering the first insights, learning through countless prototypes to the release of CAD data for tooling
Elvie curve in hands being primed with a press
Woman breastfeeding with elvie curve on opposite breast
The Rodd designed Elvie Curve in lady's bra
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