• Ode

    Preventing malnutrition through purposeful design

Ode

Today, a staggering 850,000 people in the UK live with dementia. That number is expected to rise to 1.6 million by 2040. Despite the care they receive, 33% of older adults still succumb to malnutrition. Through innovative design, we saw an opportunity to make a difference. With the help of a fragrance specialist, we set our sights on stopping nutritional decline for people with dementia.

ode. Living Well with Dementia Design Challenge. Product photographed from above.
ode. Living Well with Dementia Design Challenge. Setting the mealtime prompt
ode. Living Well with Dementia Design Challenge. Product in context.
ode. Living Well with Dementia Design Challenge. Product in context. The ode fragrance system website.
ode. Living Well with Dementia Design Challenge. Lifestyle photograph with the awarding winning Bakewell tart fragrance.
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