By 2030, the UN predicts a 40% global water deficit.
Kelda's patented Triple-E technology can halve a shower's water consumption without sacrificing a drop of pressure.
The challenge was making that technology speak to luxury hospitality clients, not facilities managers. We developed a design language rooted in Nordic modernism, covering creative strategy, design language definition, DFM and pre-sales assets.
The result opened new markets in hotels, spas and cruise liners.
Kelda's Triple-E technology is a genuine innovation: sophisticated fluid dynamics and pumped air that delivers the full force of a conventional shower at half the water consumption. But the technology was speaking to the wrong audience.
Councils and facilities managers understood the efficiency argument. Luxury hotel groups, spas and cruise liners needed to understand something else entirely: that choosing Kelda meant choosing an experience their guests would love, in bathrooms that looked and felt beautiful.
Together with the Kelda team we developed a design approach rooted in the brand's Nordic heritage. Clean, unobtrusive, modernist. A design language that did not announce itself but instead complemented the premium interiors it was designed to live in. Working alongside their in-house engineering team, we took the range from creative strategy and design language definition through conceptualisation, refinement, DFM and pre-sales assets, including sourcing suitable manufacturing partners who could deliver the product vision to the standard the market required.
The new range met Kelda's strict water reduction targets and opened significant new commercial relationships in the luxury hospitality sector. It is a project that demonstrates something we have believed for a long time: that the most innovative products, the ones solving the most important problems, deserve to be the most beautiful ones in the room.
+ Our sustainable design expertise
