• Building a stand-out product identity. Xumo set top box and controller on 2 tone grey background

    Design Direction

    The intersection of aspiration and business

Design Direction

We work at the intersection of consumer aspirations and business objectives for some of the world’s most respected brands, challenging them to do something different and find unique beauty.

Our designers blend culture, narrative, and feasibility, creating meaningful products that embody your brand’s values and crafting a clear visual narrative around your strategic brand positioning.

Design is storytelling, and through our holistic approach we’ll find the best way to tell your story as it should be told.

+ Let’s break new ground.
CMF strategy must consider how to balance identities, trends and range design. Rodd Design
Goodmans

The power of Colour, Material and Finish

Building a stand-out product identity. Xumo set top box and controller on 2 tone grey background
Xumo

Building a stand-out product identity