• Industrial design with character


Having worked closely with Goodmans to refresh their brand through new product development, the company knew they could count on us to design consumer-tech to deliver a unified experience from product to packaging, starting with iCEE their state of the art home security camera.

Working closely with their team, we designed the iCee - an indoor cloud camera under the brand expression, 'We look after life inside the home when you aren’t there.'

Our involvement Contact us
iCEE Camera designed by Rodd
Black and white CMF colourways of iCee
Rodd's design expertise spans industrial design, experience design and packaging for a holistic tone of voice.
Digital design of the iCee app on an iphone
Digital experience design for iCee security camera
Pick points of interest for the iCee camera
Related Work
Above view of aalto a design concept by Rodd. the image shows a beech timber clad air purifier shown from above, with pale grey fabric upper set in a pale grey scene.

Enhancing the home with customised air

Rear view detail of the 'home' computer monitor

Enhancing the home office through design

A visual of Poise our lifestyle-design concept that explores the role of tech within our living spaces.

Harmonising TVs with modern living spaces

Goodmans Aspect was designed by Rodd to differentiate the brand in a crowded category

Design for crowded markets

Front view of the Rodd Designed balance monitor design concept

A minimalist design concept for professional spaces