• Top view of the home monitor by Rodd Design

    Consumer Electronics

    Great design brings technology to life

Consumer Electronics

We craft compelling design stories that define brands.

In the consumer electronics space, first impressions are everything. Loyalty is won or lost on your product’s identity and consumer experience - so it had best be right. We blend strategic rigour and craftsmanship to create solutions for some of the industry's most experienced design buyers and most recognised brands.

+ Design Direction at Rodd

We work at the intersection of consumer aspirations and business objectives for some of the world’s most respected consumer electronics brands, challenging them to do something different and find unique beauty for their brand.

Our designers blend culture, narrative, and feasibility, creating meaningful products that embody your brand’s values and crafting a clear visual narrative around your strategic brand positioning.

Design is storytelling, and through our holistic approach we’ll find the best way to tell your story as it should be told.

Our work in this category extends from strategic positioning, trends and foresights, product design identity from single products to an entire range language, UI, UX, CMF and even packaging experience.

+ Contact us
CMF strategy must consider how to balance identities, trends and range design. Rodd Design
Goodmans

The power of Colour, Material and Finish

Xumo fabric covered set top box and controller sitting next to each other
Xumo

Building a stand-out product identity