• It was clear from our early conversations that we both felt that the category was failing older consumers, so we applied our inclusive design expertise and looked beyond the sector archetype of crude, oversized keys and alarm calls to create a design that set out to be 'age-neutral'.

    Universal Design

    Solutions that never exclude

Good design is inclusive design

We’ve upheld this principle from the start, receiving our first award for universal design back in 2008.

Evangelising this mantra to a number of our global clients has led to further awards and commercial success and our own investment in designing for our future-selves.

Beyond the satisfaction of designing truly better and more accessible products, brands that strive for inclusivity will broaden their reach and achieve greater engagement with consumers looking to offer their brand advocacy.

Over the years, we’ve proudly partnered with leading design academics and regularly support internal design teams to champion and deploy design inclusion within global brands.

Clients spanning the sectors ask us to explore the future of ageing across homecare, home and independence, branded packaging and even the built environment.

+ Let's design to include