• SGW

    Age-neutral industrial design

SGW

Recognised worldwide for their award-winning solutions in the field of consumer electronics, SGW Global engaged us to create a domestic telephone fit for older users.

Drawing on the experience gained through our mentorship from the Helen Hamlyn Research Centreat the RCA, we applied true inclusive design principles to create a handset that would target consumers whilst also appealing to a wider audience.

We called this approach age-neutral industrial design.

Our involvement Contact us
Promoting inclusivity through age-neutral design with SGW Global. Side view of the CD111 Telephone designed by Rodd for SGW GLOBAL.White handset on a pale grey backdrop illumintaed with an orange screen
Promoting inclusivity through age-neutral design with SGW Global. Side view of the CD111 Telephone designed by Rodd for SGW GLOBAL.White handset in hand on a pale grey backdrop.
Promoting inclusivity through age-neutral design with SGW Global. Side view of the CD111 Telephone designed by Rodd for SGW GLOBAL.
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