• Kitchen tool design at rodd is all about enhancing the unsung heroes of the kitchen.

    Kitchen Tools

    Enhancing the unsung heroes

Kitchen Tools

We help leading kitchen tools brands tackle that big question - 'What's next and how do we stand out?'

We have two approaches to inform kitchen tool design. The first, using strategic foresights we can identify emerging opportunities based on changing attitudes to healthy living, cultural eating, global culinary trends and even the trickle down effect from restaurant fine dining.

The second approach, and the area that we have made our own within kitchen tool design, is direct, fast paced hands-on user-research and co-creation.

Together with a loyal army of home cooks, food stylists, chefs and catering professionals we gather in the kitchen to unearth everyday pain points in food preparation.

This two 'course' approach allows us to define opportunities based on either future trends or practical hands-on empirical problem solving.

Armed with these insights we can then help your brand to explore new product ideas, build and test early technical proof of concept before a full program of industrial design and design for manufacture.

So with over twenty years of kitchen tool design for leading brands we can help define your brands next steps.

+ Let's get round the table and create new solutions.
veggie baller exploded to show the main components

Enhancing veggie meal prep through design

Our partnership with gadget brand Lékué is all about exploring everyday innovation and promoting better living and a love of veggies. The Veggie Ricer.

Promoting healthy eating and the love of veggies.

Transform the everyday through design. Go-Cook kitchen tools for Tesco.

Transform the everyday through design

Spiralised veg, made using the Zyliss spiraliser by Rodd

Driving healthy eating through innovation