• Innovate with insights.


Zyliss approached us with a vision for a new kitchen tool to meet the growing needs of consumers worldwide.
However, competing in a crowded space requires innovation underpinned by unique consumer insights.

Bringing proven expertise in the field of user-centred design, we helped Zyliss differentiate their next generation box grater, allowing them to go beyond the boundaries of their category.

Kitchen tool design at rodd is all about enhancing the unsung heroes of the kitchen.
Innovate with insights. The Zyliss tilt and grate grater designed by Rodd.
Innovate with insights to ensure market success. Understanding how a user struggles with your product is key to success - grater in use.
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