• Culinare

    Enhancing the everyday


As a well-established kitchenware brand, DKB had developed an impressive collection of kitchen tools for everyday use. However, many of the products were long overdue a redesign, and this was having a knock-on effect on their sales.

User-centered design at Rodd unlocks simple, yet overlooked, consumer innovations that make a huge difference to the everyday.
This whisk designed by Rodd for Culinare was designed to improve whisking in shallow pans. A simple observation taken from a user centered design approach.
Culinare logo detail on a kitchen tool
User centered design is the process of placing users at the start, middle and end of the design process. Rodd Design
Human factors and user-centered design are critical to rodd and its industrial design process.
Related Work
veggie baller exploded to show the main components

Enhancing veggie meal prep through design

Rodd created a design solution for Barista&Co that would reenergise the instant fresh coffee segment.
Barista & Co

Authentic coffee in an instant

Divide Equally by Rodd is a set of food preparation tools that make measuring a healthy portion size quick and easy
Divide Equally

Designing tools to encourage healthy portion size.

Our partnership with gadget brand Lékué is all about exploring everyday innovation and promoting better living and a love of veggies. The Veggie Ricer.

Promoting healthy eating and the love of veggies.

Transform the everyday through design. Go-Cook kitchen tools for Tesco.

Transform the everyday through design