User research & strategic foresights
We help consumer brands navigate the pitfalls of big-bet innovation through a blend of user research and strategic foresights.
+ Strategic foresights help make sense of the future.
We help you to decipher future trends to determine their relevance and how to successfully innovate within them. We help product teams define future opportunities and create their roadmaps with greater certainty.
+ Research by designers for innovation teams.
We deliver two user research methods specifically to support innovation and design teams:
+ Qualitative research
Qualitative user research brings you closer to your customers, giving you a window into their everyday lives and unequivocal insights with which to inform innovation and NPD. Our pedigree in this space covers everything from consumer product, healthtech, fmcg and design inclusion.
+ Quantitative research
Our quantitative research offers invaluable support to your design team, allowing you to swiftly validate and enhance early-stage concepts. Critically, our research findings are not just delivered by researchers, but by experienced designers themselves.
If you are a product leader looking to break new ground and disrupt your category, our user research expertise provides the clarity and empathy you need to move ahead.