• Building a stand-out product identity. Xumo set top box and controller on 2 tone grey background

    Design Direction

    The intersection of aspiration and business

Design Direction

We work at the intersection of consumer aspirations and business objectives for some of the world’s most respected brands, challenging them to do something different and find unique beauty.

Our designers blend culture, narrative, and feasibility, creating meaningful products that embody your brand’s values and crafting a clear visual narrative around your strategic brand positioning.

Design is storytelling, and through our holistic approach we’ll find the best way to tell your story as it should be told.

+ Let’s break new ground.
Above view of aalto a design concept by Rodd. the image shows a beech timber clad air purifier shown from above, with pale grey fabric upper set in a pale grey scene.

Enhancing the home with customised air

Rear view detail of the 'home' computer monitor

Enhancing the home office through design

A visual of Poise our lifestyle-design concept that explores the role of tech within our living spaces.

Harmonising TVs with modern living spaces

Front view of the Rodd Designed balance monitor design concept

A minimalist design concept for professional spaces

Rodd created a brand identity focussed on modern ageing for tech startup Wellwise

Creating a brand identity for modern ageing.

Rodd design's Ode shown on a window between two plants

Preventing malnutrition through purposeful design