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    Consumer experience design

FMCG Packaging

Great pack design is crucial in catching customer attention. An excellent consumer experience wins loyalty.

When combined, FMCG brands benefit from repeat sales and deeper customer relationships.

In an increasingly competitive space, we help brands understand future-facing needs to create engaging consumer experience and packaging experiences.

In today’s world, that can often mean exploring circular design that redefines what was once traditionally the end-of-pack life experience into the start of a new phase.

Due to our expertise in this space, we are challenged to design consumer experiences that will influence new behavioural patterns for emerging sustainable movements such as subscription, home refills, waterless packs and home-dilution.

Working on front-end innovation programs means that much of our work remains confidential. Below is a snapshot of the work we can share.

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Essence a premium botanical FMCG home care brand for the circular economy. Rodd design clients are the next generation of sustainable leaders.

A home care brand for the circular economy

Leading the way in consumer innovation. Unilever logo

Leading the way in consumer innovation