• Circular Homecare Design

Essence

The majority of FMCG home care cleaning brands are far from meeting the needs of the circular economy. In fact 90% of the cleaning products we use in our home are made with water.

But why pay to ship plastic bottles of this precious resource around the world, when more circular options exist?

In response, we’ve created Essence - a premium botanical home care brand that embraces ethics and the circular economy at every step.

Essence - a premium botanical home care concept that embraces the circular economy
A render showing three Essence branded products on a grey green background
Essence - a premium botanical home care concept that embraces the circular economy
Circular design at Rodd is a key area of expertise.
Essence - a premium botanical home care concept that embraces the circular economy
Circular design is beautiful at Rodd Design.
Rodd have created Essence - a premium botanical home care concept that embraces ethics and circularity at every step.
a text graphic explaining the olfaction principles behind Rodds Essence concept
Examples of our user experience design expertise.
a text graphic explaining the delivery principles behind Rodds Essence concept
Rod design help brands design for circularity
A packaging mockup of the home delivery solution for Essence home dilution tablets, by Rodd Design
Full consideration for circular design systems lie at the heart of our Essence home care concept.
a text graphic explaining the sourcing principles behind Rodds Essence concept
a CGI render showing the sparay nozzle of the essence cleaning bottle designed by Rodd
a render showing the beauty of the Essence homecare tablets by Rodd
Rodd create solutions for brands looking to embrace the circular economy.
an exploded view of the Rodd designed Essence cleaning brush
a detail render showing aroma diffusion reeds in a simple white vessel designed by Rodd
a detail render showing aroma diffusion reeds in a simple white vessel designed by Rodd
Related Work
three app screens showing this for that by rodd design
This for That

Sharing economy made easy

Informd app on iphone on a concrete box
Informd

Making better choices transparent.

Digital experience design for the Essence app
Essence

User experience design

Sustainable retail informs the redesign of the high street Charity shop - a design concept by Rodd Design.
The Circular Collective

The charity shop meets sustainable retail

As a trusted partner of Reckitt Benkiser we help by driving consumer innovation using design-led user research. RB logo
Reckitt Benckiser

User-research that drives FMCG Innovation