When it comes to the FMCG sector, innovation is everything. It’s the key to growth and critical to keeping brands relevant. Over the years, we’ve helped a number of FMCG innovation brands to tap into emerging trends and played an active role in the transformation of their offering through innovation and design.
Our innovation pedigree within the sector coupled with our proven track record for finding powerful consumer insights made us a perfect fit for Reckitt. Eager to help their growing portfolio of brands to break free from traditional practices and embrace new ideas, Reckitt asked us to partner on fast paced, pre-design projects for brands including Airwick, Scholl and Nurofen.
We believe that the most pioneering, high-impact ideas come from a deep understanding of end users and an ability to quickly and confidently identify actionable insights. So, working together with the stakeholders and Reckitt, we devised a hybrid approach, enriching the brands unique science and technologies with our dedicated field research and facilitated innovation workshops.
Built around video ethnography, these workshops served as a window into the lives of Reckitts future consumer, encouraging ideation through empathy and real-world examples. Immersed in the world of their audience, we guided brand leaders towards the most critical insights to build out with innovation and future research.
Together, we explored a rich and varied ecosystem of opportunities in both OTC healthcare and personal care. Our collaborative approach ensured that the voices of internal teams and customers were heard, allowing for informed decisions to be made through big picture and granular details.
+ User research at Rodd
The front end of innovation and design is a risky but hugely exciting space. We help you navigate the pitfalls and unlock key insights to take you forward.
Our user research and foresights combine our appetite for understanding consumer needs and aspirations with our fascination of the changing pattern of global macro trends.
For teams looking to break new ground and venture into a more ethical economy, our insights provide the clarity and empathy you need to move ahead.
