• Expertise

    The skills to take you further

  • Expertise

    The skills to take you further

  • Expertise

    The skills to take you further

  • Expertise

    The skills to take you further

Design that discovers tomorrow.

From consumer insight and consumer innovation to industrial design direction and delivery, we help ambitious brands create beautiful, useful products and experiences that matter - for people and the planet.

For more than 20 years we’ve partnered with startups, scale-ups and global enterprises to solve complex business challenges through strategic innovation and industrial design.

We combine consumer insight with future-focused innovation and craft-led design to produce solutions that are commercially viable, emotionally resonant and sustainably minded.

Rodd Design are experts in the application of user research and foresights in the design process when working with consumer brands

User Research

The front end of innovation is fast and uncertain - but it’s also where decisive advantage is won.

We combine rapid qualitative research (ethnography, remote diary studies and co-creation sprints) with trend analysis and future-scanning to understand how people live today and where culture is moving next.

Our experience turns fresh insight into deeper domain empathy for your teams, helping you shape products and experiences with real-world relevance.

Alongside project delivery, we offer hands-on user research training and recognised expertise in inclusive design, so your organisation builds both knowledge and capability to innovate with confidence.

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Elvie curve in hands being primed with a press

Consumer Innovation

We partner with purposeful brands and visionary founders to create bold product, service, and experience innovations that resonate with tomorrow’s conscious consumers.

Using deep insight and market understanding, we shape disruptive propositions across consumer goods, FMCG, healthcare and personal care.

By blending industrial design, brand identity and ecodesign principles, we help you unlock new markets and build meaningful, brand-driven growth.

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Front view of the Rodd Designed balance monitor design concept

Industrial Design

We partner with visionary brands and pioneering founders to create industrial design that blends aspiration and brand experience with commercial and technical viability.

We craft products and consumer experiences that embody your brand’s values and capture your consumers’ imagination, with the expertise to support you from vision through to production.

With a rich history spanning consumer electronics, domestic appliances, health-tech, kitchen tools and packaging design, our industrial design builds commercial impact, strengthens brand equity, and delivers products that resonate with both consumers and the market.

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Drive growth with sustainable design. Salt of the Earth refillable roll-on deodorant and refill bottle by Rodd

Sustainable Design

We help purpose‑driven brands turn sustainability into opportunity.

Our sustainable design service blends ecodesign, circular thinking and rigorous impact measurement to create lower‑footprint products — and even circular business ventures.

By embedding design-agency agility and deep sustainability expertise into the product development cycle, we help brands make smarter, lower-impact choices while creating commercially viable, circular-ready products that resonate with consumers.

Partner with us to design responsibly, reduce environmental impact and build commercially resilient, future‑ready offerings that customers care about.

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a collection of table ware by Rodd design

User Experience Design

At Rodd we design enriched digital experiences for the consumer‑tech products and services of tomorrow.

Blending insight, UI/UX design and product fluency, we craft intuitive, user-centered interfaces and journeys that reflect how people truly behave — turning tech into delight.

By combining digital craftsmanship with a deep understanding of user needs, we help brands build consumer‑tech products users love, keep using and recommend.

With Rodd, user experience becomes a strategic asset that fuels growth and loyalty.

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