When we first embarked on our journey with Morphy Richards, they were a leading appliance brand in the UK, but lacked the international acclaim they deserved. Our Authentics range was designed specifically to help Morphy Richards expand into new markets around the world.
Morphy Richards had established themselves in the UK as a reliable brand, providing stylish, high-quality kitchen appliances across multiple price points. We quickly realised that a strategic industrial design was needed in order to make the leap to other continents whilst maintaining everything that made Morphy Richards a much-loved brand at home.
Metal construction was synonymous with Morphy Richards’ past, and we felt it should be a big part of their future, too. If treated honestly, it would build on the quality already associated with the brand but could also flex to other markets.
By blending the old with the new, the Authentics range became clean, contemporary, and the basis of a new Morphy Richards visual brand design language.
The Authentics range was met with critical acclaim, winning the first of what would become the brands first haul of Red Dot awards. It helped establish Morphy Richards new brand positioning in the UK, rapidly opening discussions with premium department stores. And that furore soon spread overseas, with the collection becoming a number one bestseller in multiple countries across the globe.
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For the last twenty years we have created consumer experiences and category-defining products for global consumer brands and ambitious founders.
Our work is used to stimulate and provoke internal discussion; the North Star that shapes your future. We put great design into the hands of your consumers.
Together, we’ll create your next chapter and help you enter new markets.
