• Foresights Research

Morphy Richards

‘Breakfast’ is a key category for Morphy Richards, a leading brand in the UK domestic appliance market.

As a means of fuelling their future innovation pipeline, Morphy commissioned Rodd to use strategic foresights research to identify major consumer shifts and emerging behaviours, assess their commercial potential and help define a product and service roadmap.

Foresights research is just one strategic design tool Rodd use to help clients plan their product development.
Cultural insights underpinned Rodd's work with Morphy Richards
Foresights research in combination with user research allow us to help guide and advise clients innovation strategy
Juicero startup product example featured by Rodd
Morphy Richards categories for innovation identification
14% of the population eats breakfast outside of the home - insights for Morphy Richards by Rodd
DSW chairs in an office
Mark Morgan at Rodd, part of a project workshop for Morphy Richards
Morphy Richards met with Rodd to help plot their future product roadmap
Morphy Richards product roadmap, chartered by Rodd during the future of breakfast project
Related Work
The corner mixer, designed by Rodd, for Morphy Richards as part of the Future of Food Prep project
Morphy Richards

Proposition design 'The future of food preparation.'

Rodd partnered with Morphy Richards to create a strategic product brand language that would help reposition the brand and open them up to new customer segments.
Morphy Richards

Redefining an icon of the British kitchen

Design that help clients expand into new markets around the world. Hand holding Morphy Richards kettle about to pour into cup
Morphy Richards

Strategic industrial design and new markets

Rodd's work with Morphy Richards began life as a brand repositioning exercise and evolved in a strategic innovation partnership that lasted for close to a decade.
Morphy Richards

Brand repositioning

Details of the Panasonic range designed by Rodd

A design language for a China