• Expanding into new markets

Morphy Richards

When we first embarked on our journey with Morphy Richards, they were a leading appliance brand in the UK, but lacked the international acclaim they deserved. Our Authentics range was designed specifically to help Morphy Richards expand into new markets around the world.

Our involvement Contact us
Authentics was a range designed by Rodd that was specifically targeting new markets in international territories
Morphy Richards kettle switch detail
The authentics toaster uses elements of the product brand language we designed for Morphy Richards to create both a unique product story whilst remaining identifiable as a Morphy product
The award winning Authentics kettle by Rodd design is a prime example of the power of product brand language
Related Work
The corner mixer, designed by Rodd, for Morphy Richards as part of the Future of Food Prep project
Morphy Richards

Proposition design 'The future of food preparation.'

Morphy Richards commissioned Rodd to use foresights research to help define their product roadmap
Morphy Richards

Foresights research

Rodd partnered with Morphy Richards to create a strategic product brand language that would help reposition the brand and open them up to new customer segments.
Morphy Richards

Redefining an icon of the British kitchen

Rodd's work with Morphy Richards began life as a brand repositioning exercise and evolved in a strategic innovation partnership that lasted for close to a decade.
Morphy Richards

Brand repositioning

Details of the Panasonic range designed by Rodd

A design language for a China