Hello
We are Rodd, a strategic design studio based in Winchester and working with some of the world’s most innovative consumer brands.
For over two decades we have been asked the same kinds of question: what should we make next, how do we lead our category, how do we turn a sustainability commitment into a product people actually want, how do we enter a new market without losing what makes us distinctive?
These are not straightforward questions. They sit at the intersection of consumer insight, brand strategy and design craft, which is exactly where we work.
We bring the research that surfaces what consumers genuinely need, the innovation thinking that shapes what a brand should do about it, and the design direction and execution to make the result beautiful.
If those are the kinds of questions your brand is asking, we would love to talk.
The people behind the work
Rodd is led by Ben Davies and Mark Morgan, two designers who share a conviction that has shaped everything the studio has become: that the most innovative brands and the most beautiful things are not competing ambitions.
Between them Ben and Mark bring over four decades of experience working with some of the world’s most demanding consumer brands. They have led projects from early-stage foresight research through to global product launches, built long-term partnerships with brands including Philips, Elvie, Kenwood De’Longhi, The Design Council and Unilever.
They are still the people in the room on every project.
Our blend of design and innovation
Every brief we receive is different. The brand, the category, the challenge and the moment are always specific. But the ambition is almost always the same: to make something better than what exists, for people who deserve better than what they have been offered.
We work at the intersection of consumer insight, strategic innovation and design craft.
We help brands understand what their consumers actually need, shape propositions around those needs with precision and rigour, and bring them to life with the quality of execution that makes a product or brand genuinely beautiful.
The work ranges from early-stage foresight research to go-to-market product delivery.
What stays constant is the standard.
How beautiful things happen
We surface what consumers genuinely need by going to where they live, work and make decisions. The insight that changes a brief is never in a focus group. It is in the gap between what people say and what they do.
We identify the opportunity inside that insight and build a proposition around it that is strategically sound and commercially viable. Finding the true value in a brief is where the best work begins.
We give that proposition a form, a language and an identity that is unmistakably the brand’s own. From industrial design and CMF through to brand direction and digital experience, we make the ambition visible and beautiful.
Sustainable by Design
We have long believed that sustainability and societal impact deserve equal weight alongside desirability, viability and feasibility in the design process. So we added a fourth dimension to the classic design thinking framework as a permanent reminder to ourselves and our clients that the most beautiful things are also, increasingly, the most responsible ones.
If your brand is ready to do something genuinely innovative, and make it beautiful, we would love to be involved.
