• Building a stand-out product identity. Xumo set top box and controller on 2 tone grey background

    Design Direction

    The intersection of aspiration and business

Design Direction

We work at the intersection of consumer aspirations and business objectives for some of the world’s most respected brands, challenging them to do something different and find unique beauty.

Our designers blend culture, narrative, and feasibility, creating meaningful products that embody your brand’s values and crafting a clear visual narrative around your strategic brand positioning.

Design is storytelling, and through our holistic approach we’ll find the best way to tell your story as it should be told.

+ Let’s break new ground.
Above view of aalto a design concept by Rodd. the image shows a beech timber clad air purifier shown from above, with pale grey fabric upper set in a pale grey scene.
Aalto

Enhancing the home with customised air

Rear view detail of the 'home' computer monitor
Home

Enhancing the home office through design

Front view of the Rodd Designed balance monitor design concept
Balance

A minimalist design concept for professional spaces

Rodd created a brand identity focussed on modern ageing for tech startup Wellwise
Wellwise

Creating a brand identity for modern ageing.

Rodd design's Ode shown on a window between two plants
Ode

Preventing malnutrition through purposeful design

aalto air purifier from above with a strong shadow.
Aalto

Enhancing the home with customised air

Promoting inclusivity through age-neutral design with SGW Global. Side view of the CD111 Telephone designed by Rodd for SGW GLOBAL.White handset on a pale grey backdrop illumintaed with an orange screen
SGW

Promoting inclusivity through age-neutral design

Go for Goodmans was a key use of strategic industrial design to help relaunch the brand and target a new youth consumer.
Goodmans

Discover the power of timeless design

aalto air purifier from above with a strong shadow.
Aalto

Enhancing the home with customised air

CMF strategy must consider how to balance identities, trends and range design. Rodd Design
Goodmans

The power of Colour, Material and Finish

Xumo fabric covered set top box and controller sitting next to each other
Xumo

Building a stand-out product identity