User Research

At Rodd, we help organisations that want to better understand their landscape, their customers, and future challenges uncover the truths behind customer behaviour through ethnographic user research.

By observing people in their everyday lives, we reveal insights that go beyond what they say—giving your team the clarity and empathy to innovate with confidence.

Our designer-led approach ensures research findings are actionable, meaningful, and directly relevant to product and innovation decisions. From concept development to future roadmap planning, we bring your customers’ world into the heart of your innovation process.

For product leaders ready to break new ground, Rodd turns observation into opportunity.