Wellwise are working to reframe attitudes towards ageing, helping older adults live independently for longer. Their smart ecosystem of devices and wearables discretely captures user intelligence for carers and families, sending early alerts of possible problems long before serious interventions are required.
At Rodd, we’ve always been passionate about promoting inclusivity through design. So, when Wellwise engaged us to craft their brand design and define their digital positioning strategy, we took the opportunity to help the business make a meaningful difference to the lives of vulnerable adults and their carers.
We began by assessing the market to identify potential points of difference and gauge how people felt about their competitors’ offering. Among a collection of larger institutional care providers, we saw an opportunity for Wellwise to stand out as an aspirational alternative. Equipped with these insights, we settled on a lifestyle narrative that targets families seeking a modern solution for the future care of their loved ones.
With a clear strategy in place, we were ready to highlight the start-up’s strengths through thoughtful design. The visual identity we crafted is underpinned by a contemporary marque, suggestive of interlocking hands, paired with a light and airy look and feel. Using age-positive imagery and a neutral, but optimistic colour palette, we positioned Wellwise as a brand that values independence and dignity rather than overbearing care.
The final design champions the brand’s mantra: to empower vulnerable people and their families to live fulfilling lives through smart technology. With their brand identity ready for launch, we went further to determine how Wellwise would deliver its customer experience via the app and care-dashboard. The result is a holistic experience that reflects the strong values of the brand and its dedication to supporting their customers every step of the way.
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