• UX design for a performance home care brand


We believe we must work towards a world that re-evaluates the entire concept of waste.

The circular economy offers the most effective solution for carbon reduction and assumes that waste is all but eradicated and even given a new value.

The digital experience behind Essence our home care concept leans into this thinking.

App design and digital experience for Essence
Circular design is beautiful at Rodd Design.
App screens for the Essence digital experience
Essence app design on two phones
Digital experience design for Essence
The essence app shows how much water you are saving
a sage green scene showing an iphone screen measuring water savings
iphone in a lifestyle scene showcasing the Essence digital experience by Rodd
Essence - a premium botanical home care concept that embraces the circular economy
Rodd have created Essence - a premium botanical home care concept that embraces ethics and circularity at every step.
A render showing three Essence branded products on a grey green background
Related Work
three app screens showing this for that by rodd design
This for That

Sharing economy made easy

Informd app on iphone on a concrete box

Making better choices transparent.

Essence a premium botanical FMCG home care brand for the circular economy. Rodd design clients are the next generation of sustainable leaders.

A home care brand for the circular economy

Sustainable retail informs the redesign of the high street Charity shop - a design concept by Rodd Design.
The Circular Collective

The charity shop meets sustainable retail

Rodd's reworking of the design thinking diagram - now with the 4th lobe.
The Fourth Lobe

Design thinking's missing lens.