The rules on environmental claims are tightening fast. UK brands can now be fined up to 10% of global turnover for green claims they can't back up with hard evidence. In the EU, new rules ban vague labels like "eco-friendly" and "climate neutral" outright unless they're backed by solid evidence.
As substantiation becomes a legal baseline and product data grows richer, the path opens for a digital platform that turns all of it into something shoppers can actually use. Harnessing our skills in digital app design, we built exactly that.
Informd is, in essence, an AR app that lets shoppers scan a product with their phone camera and see how it performs against their own set of criteria.
We know that everyone has their own priorities, and this equality is central to being informed. Being able to make the best choices for you, on your own terms, is the foundation of empowerment. In our modern world, we believe that digital app design will be the stepping stone that helps us make more informed choices for the planet.
The first step in the Informd experience is to pick what matters to you, be it price, ethics or sustainability metrics like carbon, water or circularity. Next, simply pinch and scale to set a priority order on these.
Every day, the app simplifies your shopping experience by evaluating your choices and giving you a simple measure of the best option available, or offering alternatives, both in-store and online.
Even as the law catches up, product transparency still has a long way to go, and that gap is what keeps many shoppers from making better choices. Stricter claims rules will help. But scouring the small print on packaging is still a long way from real life.
Let's hope something like Informd is closer than we think.
Together, we can leverage app design, UX and UI to make concepts like this a reality. Bringing deep expertise in brand storytelling and design direction, we will position your brand as a purpose-driven, sustainability champion of tomorrow.
If this sparks something in you, and you are ready to talk to a design studio that can blend ambition and experience, we would love to hear from you.
If you aren’t quite there yet, no problem - just join our mailing list and let’s keep in touch.
