Having achieved prior success with their products, brands often come to us with a simple question: what’s next? To us, this question presents an opportunity to push brands beyond the boundaries of their category; to go further with innovation that improves the customer experience. Recognising our experience in the field of kitchenware design, Lékué came to us for support in scoping out opportunities for European and US consumers.
As a critical first step, we started mapping out a top-down view of the superfood movement. This unlocked a range of possible opportunities, which we narrowed down to two areas of interest: hasselback vegetables and vegetable ricing.
The latter sparked a discussion around the difficulties faced by home cooks across the world. Without a simple solution, ricing of veggies relies on quickly and conveniently reducing the head of cauliflower or broccoli to rice-like grains so they can be steamed or microwaved - a process that is both messy and time consuming.
Working closely with the project team at Lékué, we dedicated hours to crafting a product that turns cauliflower or broccoli into a healthy rice alternative with little fuss and waste in the process. After hundreds of hours spent refining the veggie ricer, we presented a product that boasted effortless simplicity for the user as well as a drastic reduction in food waste.
Easy, safe and fun to use, the veggie ricer makes superfoods simple to prepare and stops good food from ending up in the bin. Thanks to our strategic foresight and dedication to sustainable design, Lékué now had a new and innovative veggie ricer that would help promote healthy eating for their customers.
+ Shining a light on the unsung heroes of the kitchen
Our work with Lekue is typical of our work in the kitchen tool and gadget space. We help category leading brands and retailers identify emerging design and innovation opportunities based on changing attitudes to healthy living and cultural eating trends.
User research enables us to unearth everyday pain points in food preparation, while strategic foresight and trend analysis allows us to pin-point opportunities based on trends analysis. Finally, our industrial design will help articulate your visionary products of the future.
