• Pattern as a design tool

    Inspo. December

Form that follows behaviour

Author Sakshi Seth

This month, I’ve been paying closer attention to how pattern shapes industrial design. 

The most compelling work treats pattern as a foundational choice made at the start of the process. 

In these examples, pattern helps define form, guide perception and communicate intent. It adds value through structure and material intelligence, often carrying identity on its own.

Read on…

Woman hiding behind a patterned fabric
Slotted crockery on a wooden background

IKEA × Raw Color

This collaboration highlights the strength of pattern through clarity and scale. Bold colour, repetition and simple geometry create surfaces that feel open and expressive in everyday spaces.

The oversized forms carry energy and presence, encouraging personal expression through confident visual language.

+ Learn more

 

A pair of rugged trainers

adidas × Stella McCartney - Seeulater

The Seeulater hiking trainer integrates pattern directly into construction. Raised pods, sculpted breaks and exaggerated sole geometry create rhythm through form.

Light interacts with the surface as the shoe moves, reinforcing a sense of performance and physicality. The result feels architectural, tactile and designed for active use.

+ See it here

 

Close up of a 3D knitted fabric
A prototype fabric shoe

Suzanne Oude Hengel

Suzanne Oude Hengel’s knitwear explores pattern as structure. The knit shifts density, wraps the foot and creates a topographic surface that feels alive. Colour transitions suggest movement held in place.

Pattern reads like information translated into material, sitting somewhere between textile craft and computational thinking.

+ Explore the work

 

A model wearing a numbered pattern garment
A model wearing a 3D knitted garment

Issey Miyake - A-POC

At first glance, the pattern looks minimal. Yet, the more closely you peer, the more you realise it’s doing everything. A-POC (A piece of Cloth) is Issey Miyake’s revolutionary system where garments are produced from a single continuous or knitted woven tube.

I find a calm, technical beauty to how the pattern is embedded into the fabric itself, outlining seams, joints and stretch zones before the garment even exists in 3D. The result is a pattern that feels diagrammatic, not decorative.

+ Find out more

MORE
Closeup of a metal watch
Form

Inspo. November

Meet the Rodd team - Sakshi Seth
Sakshi, one year on

Studio Spotlight

front and back of a white mobile handset
Subtraction in Design

Inspo. September

closeup of white espresso machine filling a cup with coffee
Food Tech

Inspo. September

boxes with colourful lamps and stools
Stretching the Known

Inspo. September

Closeup detail of a white electric car
EV Trends

Inspo. August

Rodd supports the Global Smart Lab

Rodd and the Global Smart Lab

Dog on a lead looking at it's owner - on a blue studio background
Pets

Inspo. April

Meet Ben

The people behind the work

Woman in shiny dress holding a bike with deliveroo bag on handlebar
Retail

Inspo. December

Food

Inspo. December

Woman with blue and pink lights on her face
Inclusive Packaging

Inspo. November

hand holding the portafilter handle of a coffee machine
Coffee

Inspo. November

4 person electric vehicle
Electric mobility

Inspo. November

AI Creativity

Inspo. October

App on phone with orange bubbles
Healthcare Design

Inspo. September

Illustration Headspace for educators
Edtech Design

Inspo. July

The Virtual Economy

Inspo. December

a white ode product on a wooden table surrounded by white blossom
Design that works for people

Design that works for people

four female models in different poses from a Dove campaign
Inclusive design

Ben talks inclusive healthcare

Drive growth with sustainable design. Salt of the Earth refillable roll-on deodorant and refill bottle system
Crystal Spring Launches

We design the brand's first refill pack

Rodd and Livework are joining forces to explore sustainable futures
Rodd and Livework

Designing positive change

Aalto air purifier by Rodd design. Plan view render set on a timber floor.
Aalto

Enhancing the home with customised air

circular design
Essence

Designing a circular home care brand