In the not too distant future, brands will be legally required to mark their products with substantiated claims around ESG and LCA. This paves the way for a digital platform that uses this data to help shoppers make the best choices according to their top priorities. Harnessing our skills in digital app design, we did just this.
Informd is, in essence, an AR app that lets shoppers scan a product with their phone camera and see how it performs against their own set of criteria.
We know that everyone has their own priorities, and this equality is central to being informed. Being able to make the best choices for you, on your own terms, is the foundation of empowerment. In our modern world, we believe that digital app design will be the stepping stone that enables us to make more informed choices for the planet.
The first step in the Informed experience is to pick what matters to you - be it price, ethics or sustainability metrics like carbon, water or circularity. Next, simply pinch and scale to set a priority order on these.
Every day, the app simplifies your shopping experience by evaluating your choices and providing a simple measure of the best option available, or offering alternative choices - both in-store and online.
At present, the lack of product transparency is preventing more consumers from making better, more informed choices. A regulated ESG mark will go a long way to help - but as we know, scouring the small print on packaging is also a long way from real life.
Let’s hope something like Informd is closer than we think.
Together, we can leverage app design, UX and UI to make concepts like this a reality. Bringing deep expertise in brand storytelling and design direction, we will position your brand as a purpose-driven, sustainability champion of tomorrow.
If this sparks something in you, and you are ready to talk to a design studio that can blend ambition and experience, we would love to hear from you.
If you aren’t quite there yet, no problem - just join our mailing list and let’s keep in touch.
