Building on the runaway success of their natural stick and spray deodorants, Salt of the Earth turned to us to scale their next chapter with sustainability baked in.
Their heritage lies in pure, nature-led personal care. Now, they were ready to evolve — to deliver quality that respects both people and planet.
We partnered with them to reimagine the core of their offering: a refillable roll-on deodorant and companion refill bottle that could work both on high street shelves and via direct-to-consumer channels.
From first sketch to tooling, we led the design process with full control: concept development, sustainable materials sourcing, and supply-chain alignment. Crucially, we optimised the pack to reduce material shot-weight and maximise Post-Consumer Recycled (PCR) content — ensuring every part of the system contributed to a lower carbon footprint.
The outcome — a deodorant system that marries personal care with planet care. Salt of the Earth has since been recognised in green-beauty awards and received strong acclaim from consumer publications.
RODD Design
We’re proud to have helped Salt of the Earth lead by example — showing how thoughtful, circular-minded design can drive growth and meaningfully reduce plastic waste.
