The earth is covered by 70% water - but only 2.5% of that is freshwater that we can use.
Now more than ever, we must adopt sustainable solutions that demand less of that meagre 2.5% in the first place.
Setting an example for brands in the sector, we conceptualised a home dilution product that cuts down on carbon emissions through waterless shipping. The result is a mix-at-home-model that replaces environment-damaging chemicals with active ingredients.
Essence sources the ingredients for its home fragrance products based upon the raw ingredients value chain - for instance, using the second press from the perfume industry, by-products of the food and beverage industry and taking advantage of in-season produce when supply is bountiful.
Inhouse perfumers and botanists create fusions of available resources to create capsule batches with complementary aroma profiles unique to the time of year.
The sourcing of each ingredient is a transparent process, with each pack comprising a unique QR code that gives users insight into the ingredients used, their origin and the sustainable credentials of the brand.
Essence is delivered via a through-the-letter-box subscription model, for which frequency can be scaled to individual need, preventing churn.
We provide a wasteless packaging circle, whereby packaging can serve as storage in the home before being returned for recirculation.
Taking each aspect of the homecare process into account, we have developed a range of cleaning utensils designed for planned repair, and a responsible use of long life materials.
Rental and maintenance of these products are included within the subscription model, making them the last cleaning utensils you ever need to … borrow.
+ Sustainable design, the triple bottom line and regenerative design
If you want to become a sustainable brand leader of tomorrow, or your brand needs to evolve to the circular economy to meet the needs of the planet then talk to us.
