At Rodd, we seek to partner with organisations who are as committed as we are to acting on social and environmental issues facing the world. Today, we approach consumer innovation projects not just through the three lenses of desirability, feasibility and viability, but through a critical fourth lens of responsibility.
Whilst our work for Unilever spans multiple brands across Personal and Oral Care, the commonality is a shared passion to deliver innovative and highly targeted consumer benefits for their brands. Through a combination of insights and technology, we’ve helped brands including Impulse, TRESemme, AXE and Signal to craft advanced concepts that guide go-to-market initiatives, while delivering on Unilever’s sustainability pillars.
Although the details of our work remains confidential, these purpose-driven projects are a testament to our shared drive to put sustainability at the heart of the design process.
From reduced shipping technologies and radical new pack technologies to exclusive D2C innovations that blend digital and physical, our design studio has proudly delivered the fresh expertise and new ideas necessary to keep Unilever on the cutting edge of positive change through strong brands that can compete in a fast-moving market.
Consumer innovation at Rodd
We work with purposeful brands and adventurous founders, creating disruptive propositions that appeal to the next generation of conscious consumers.
By deciphering rich insights and translating them into engaging value propositions, we create, prototype and iterate game-changing product, experience and service innovations.
This helps you unlock new markets, prepare for the value-driven economy, and excite your consumers.
