Rethinking consumption, one shared item at a time
At Rodd, we believe the sharing economy has real power to reduce waste and reshape consumption for the better. But to unlock its full potential, people need simple, intuitive digital tools that make sustainable choices effortless.
'This for That' is our response — a streamlined lending app that helps communities borrow more and buy less.
We’ve all needed a one-off item we don’t own: a drill for that odd weekend job, camping kit for that festival, a couple of extra chairs for that dinner. Buying new fuels waste. Borrowing local reduces it. This for That turns that intention into action.
The app lets neighbours easily share what they already have — the camera gathering dust, the deck chair rarely used, the kayak blocking the hallway — and borrow what they need in return. A frictionless design experience removes the barriers to participation, making sustainable behaviour the default, not the effort.
For Gen-Z and anyone leaning into usership over ownership, This for That offers a simple way to live their values and lighten their footprint. Because every time we borrow instead of buy, we cut material use, save money, and strengthen the community around us.
Ready to design digital products that make sustainable living effortless?
