• Pets

    Inspo. April

Innovations in pet care design

Author Dan Harfield

Whether it’s for companionship, mobility or a trip to the park, pets are increasingly shaping how we think about design. These four projects bring together creativity, compassion and craft to support the animals in our lives and the people who love them.

Each one is a reminder that care can be designed, and even small details can have a big emotional impact.

Small realistic robot dog in it's bed
Small realistic robot dog looking at the camera

Tombot - Jennie

Tombot’s Jennie is a hyper-realistic robotic Labrador puppy designed to bring calm, familiarity and comfort to people living with dementia, PTSD or depression. 

Battery-powered and fully autonomous, Jennie is soft to the touch and lifelike in behaviour, helping to reduce feelings of loneliness and anxiety. What I found moving is how Tombot taps into a deep instinct – our desire to care – to deliver an emotional connection that feels real, even when the pet isn’t. It’s a gentle intersection of robotics and empathy, created with purpose.

+ Learn more

 

Dog with a walking harness being used by it's owner

Steady

Inspired by their own ageing pets, designers Jungmin Park, Chaewon Lee and Seungha Baek developed Steady – an assistive walking device that balances freedom with support.

Shaped by research and veterinary insight, the design uses a seatbelt-style harness to protect older dogs without limiting their movement. Steady rethinks mobility not as restriction, but as autonomy, giving dogs space to move, sniff and explore as they always have. Plus, the CMF feels approachable and warm, a far cry from the clinical tone of most assistive devices.

+ Explore the project

 

Dog with a lead on the floor - on a blue studio background
Drawing of the parts and process of making a dog lead

Pawprint

Pawprint Project creates leashes, harnesses and accessories from ocean-bound plastic, transforming waste into gear designed for adventurous pets and their eco-conscious humans.

There’s a clear story here – one of circular thinking, clear purpose and strong identity. The products look and feel great, but also carry a message that’s easy to stand behind. It’s a good example of how sustainability becomes a reason to believe, when built into the brand from the start.

+ See Pawprint

 

Closeup of a dog in a dog seat attached to a bike
Owner riding with pet in a dog seat attached to a bike

Pooch My Ride

Pooch My Ride began with a single question: how can I take my dog on a bike ride? The answer is a handlebar-mounted pet carrier – and it all started with cardboard prototypes and late-night kitchen experiments.

Since launching, the brand has turned that DIY project into a real, functional product with a loyal following. I love seeing stories like this, not only because the product is clever and charming, but because it shows that good ideas don’t need perfect beginnings. It’s a great example for student designers, and a reminder that prototyping is just a fancy word for making something, however you can.

+ Ride along

 

Looking for more design inspiration?

+ Read more like this

MORE
flat lay of phone and app along with testing kit
Inclusive design

The new frontiers

Rodd supports the Global Smart Lab

Rodd and the Global Smart Lab

Dog on a lead looking at it's owner - on a blue studio background
Pets

Inspo. April

Meet Ben

The people behind the work

A pair of cream colour sandals on white background
Modern Luxury

From excess to impact

Woman in shiny dress holding a bike with deliveroo bag on handlebar
Retail

Inspo. December

Food

Inspo. December

Woman with blue and pink lights on her face
Inclusive Packaging

Inspo. November

hand holding the portafilter handle of a coffee machine
Coffee

Inspo. November

4 person electric vehicle
Electric mobility

Inspo. November

Woman wearing apple vision pro
Apple Vision Pro

What does it mean for brands, work, entertainment and the spaces in between?

AI Creativity

Inspo. October

App on phone with orange bubbles
Healthcare Design

Inspo. September

Illustration Headspace for educators
Edtech Design

Inspo. July

different colour packaging boxes
Gen Z & beauty as a new status symbol

Gen Z & beauty as a new status symbol

The Virtual Economy

Inspo. December

Interior shot of a Tesla with driver
Omni-Channel

Designing the Omni-Channel Experience

Veark forged knife on a grey background
Contemporary Longevity

From lifespan to legacy

Fizik 'Adaptive' 3D printed saddle with rider
Forging ahead

Innovation lessons from the sportswear industry

Kinfill packaging design set in low light in a prestige setting
Design language

Beyond the clichés

a white ode product on a wooden table surrounded by white blossom
Design that works for people

Design that works for people

four female models in different poses from a Dove campaign
Inclusive design

Ben talks inclusive healthcare

Drive growth with sustainable design. Salt of the Earth refillable roll-on deodorant and refill bottle system
Crystal Spring Launches

We design the brand's first refill pack

Rodd can help your brand prepare for PaaS
Product as a Service

Is service design the future for product brands?

Rodd and Livework are joining forces to explore sustainable futures
Rodd and Livework

Designing positive change

Inclusive design is enabling and hugely positive says Rodd Design
Inclusive Design

Why inclusivity makes business sense

Tempo speaker in lifestyle environment featured by Rodd
Lifestyle Design

What's behind the trend?

Four Logi Pop devices in different colourways featured by Rodd
Purpose-driven Design

What’s your purpose?

Forgo bottles with three liquid colours featured by Rodd
Designing for D2C

Why D2C benefits brands and consumers

Land Rover on a beach featured by Rodd
Design trends of tomorrow

Will your brand be a pioneer of the next economy?

Aalto air purifier by Rodd design. Plan view render set on a timber floor.
Aalto

Enhancing the home with customised air

circular design
Essence

Designing a circular home care brand