Rodd and the Global Smart Lab
Rodd has been invited to mentor Post graduate students at the Global Smart Lab at Winchester School of Art.
Professor Yuanyuan Yin, Director of The Global Smart Lab at the University of Southampton, along with Dr Shan Wang, Lecturer MA Design Management, invited the studio to submit a brief that would form the basis of postgraduate design-led research into design inclusion and positive ageing.
Our brief, Ageing 2065, asks the cohort to imagine themselves in 2065 when many of them will turn 60 and consider how design could positively influence their attitudes and support them as they age.
Design for your future self
“Central to my own practice in this area was the introduction to Roger Coleman–then Director of the Helen Hamlyn Centre at the RCA–back when I was a second year undergrad student. He introduced the idea of ‘designing for your futureself’, and it remained with me ever since.
We want the cohort at the Smart Labs to move beyond cliches of ageing and really look hard at their own futureselves. I am confident that we will see some amazing and thought provoking work emerge”, says Rodd MD, Ben Davies.
