Having worked closely with Goodmans to refresh their brand through new product development, the company knew they could count on us to design consumer-tech to deliver a unified experience from product to packaging, starting with iCEE their state of the art home security camera.
Working closely with their team, we designed the iCee - an indoor cloud camera under the brand expression, 'We look after life inside the home when you aren’t there.'
Designed as part of a connected home portfolio for Goodmans, iCee is a piece of easy to use consumer-tech that reports all internal movement, captures and sends video snippets directly to your smartphone.
With an ultra-wide field of view, high-end optics and face detection capabilities, iCee was designed to be used across all areas of life - from boardroom meetings to keeping an eye on the younger members of the family at home.
Partnering with Goodmans to lead all aspects of the consumer-tech development, we worked alongside their OEM to design and refine the electro-mechanical package as well as the iCee app and packaging to ensure a seamless consumer experience.
The industrial design tightly wraps the internal package and allows for both a natural horizontal and upright form factor. Coupled with the stand, it makes for a highly compact and flexible solution.
This simple industrial execution helps to create both a unique expression and communicate the simplicity of use that is often missing in consumer-tech.
The form builds on many of the industrial design language elements we introduced to help unify and modernise the Goodmans brand over the two years we worked with them.
We believe in creating design identities for consumer-tech brands that allow the flexibility to evolve and express themselves in new ways as they build out their portfolio whilst still being identifiable, characterful and harmonised.
