• Design for a crowded market


When Goodmans asked us to create a breakthrough in a crowded category, we worked closely with the team to design a category-defining soundbar that blends product performance and contemporary style.

Our involvement Contact us
Detail of Soundbar volume control
Our work allows brands to stand out in a crowded category. Rodd Design.
A unique configuration designed by Rodd allowed Aspect to stand out in a crowded category.
Related Work
Above view of aalto a design concept by Rodd. the image shows a beech timber clad air purifier shown from above, with pale grey fabric upper set in a pale grey scene.

Enhancing the home with customised air

Rear view detail of the 'home' computer monitor

Enhancing the home office through design

A visual of Poise our lifestyle-design concept that explores the role of tech within our living spaces.

Harmonising TVs with modern living spaces

Front view of the Rodd Designed balance monitor design concept

A minimalist design concept for professional spaces

We helped Goodmans reposition their brand with a mix of strategic industrial design and holistic experience design that touch all of their brand pillars.

Strategic industrial design