• Enhancing the iCee experience for Goodmans.


Having worked closely with Goodmans on a successful brand refresh through new product development, Rodd was trusted to spearhead the digital experience design for their cutting-edge iCee home security camera.

Together, we designed the entire iCee product experience - an indoor cloud camera that looks after life inside the home when you aren’t there.

Digital design of the iCee app
Digital experience design for iCee security camera
Pick points of interest for the iCee camera
Digital design of the iCee app on an iphone
Icee pet cam on iphone
Related Work
Above view of aalto a design concept by Rodd. the image shows a beech timber clad air purifier shown from above, with pale grey fabric upper set in a pale grey scene.

Enhancing the home with customised air

Rear view detail of the 'home' computer monitor

Enhancing the home office through design

Alexa home phone for SGW on red background
SGW + Amazon

Designing the Alexa-powered home phone