• Top view of the home monitor by Rodd Design

    Consumer Electronics

    Great design brings technology to life

Consumer Electronics

We craft compelling design stories that define brands.

In the consumer electronics space, first impressions are everything. Loyalty is won or lost on your product’s identity and consumer experience - so it had best be right. We blend strategic rigour and craftsmanship to create solutions for some of the industry's most experienced design buyers and most recognised brands.

+ Design Direction at Rodd

We work at the intersection of consumer aspirations and business objectives for some of the world’s most respected consumer electronics brands, challenging them to do something different and find unique beauty for their brand.

Our designers blend culture, narrative, and feasibility, creating meaningful products that embody your brand’s values and crafting a clear visual narrative around your strategic brand positioning.

Design is storytelling, and through our holistic approach we’ll find the best way to tell your story as it should be told.

Our work in this category extends from strategic positioning, trends and foresights, product design identity from single products to an entire range language, UI, UX, CMF and even packaging experience.

+ Contact us
alva torch is a bright orange and black wearable torch on strong diagonal composition. The product sits on a slate gray backdrop with a soft shadow.
Alva

Light for a life in motion

Above view of aalto a design concept by Rodd. the image shows a beech timber clad air purifier shown from above, with pale grey fabric upper set in a pale grey scene.
Aalto

Enhancing the home with customised air

Birdseye view of the home monitor by Rodd
Home

Enhancing the home office through design

A visual of Poise our lifestyle-design concept that explores the role of tech within our living spaces.
Poise

Harmonising TVs with modern living spaces

Front view of the Rodd Designed balance monitor design concept
Balance

A minimalist design concept for professional spaces

Alva

Light for a life in motion

Effortless style and timeless design - RODD GO DAB in three-quarter view
Goodmans

Discover the power of timeless design

Nod for Goodmans. Part of the industrial design led brand repositioning led by Rodd
Goodmans

Brand repositioning & industrial design

CMF strategy must consider how to balance identities, trends and range design. Rodd Design
Goodmans

The power of Colour, Material and Finish

Building a stand-out product identity. Xumo set top box and controller on 2 tone grey background
Xumo

Building a stand-out product identity