The Virtual Economy
Author Dan Harfield
As our digital and physical realms blur, the virtual economy emerges as the new frontier. But how do brands and designers translate this concept into tangible customer experiences?
This month, I’m spotlighting those who are doing it right. Here are a few that caught my attention:
Nikeland x Roblox
Nike’s venture into Roblox speaks volumes about their forward-thinking approach. Targeting Gen Z and Gen Alpha, Nikeland immerses users in a universe where they can play, interact, and even acquire NFT-backed outfits. Their strategic collaboration with LeBron James exemplifies this. By positioning innovations towards younger consumers, brands like Nike are securing their future in the market, building enduring relationships that evolve as their audience do.
Lalaland.ai
Welcome to Lalaland.ai: a revolution in fashion presentation. As a digital model agency, it lets brands use AI to craft lifelike models, enabling designers to test and even create photoshoot style images without a stitch or photo ever happening. It’s both innovative and practical, with Levi’s being a notable adopter. By integrating AI solutions, Lalaland.ai is heralding an era where even industries that were once considered immune to digitisation must rethink their approach. Brands that anticipate these shifts will dominate the next phase of the digital economy.
The Digital Pound
The Bank of England’s Digital Pound reflects the growing acceptance of digital currency. Distinct from its physical counterpart, this CBDC is designed to be stable, regulated, and primed for innovation. As major institutions invest in the virtual economy, brands must strategise how they can stake their claim in this evolving financial landscape.
Xtadium
With Meta’s Xtadium announcement, VR is pushing boundaries once more. The platform promises an unprecedented amount of NBA and WNBA game coverages. Couple this with live concerts from the likes of Billie Eilish and Travis Scott, and we’re seeing a digital renaissance in live entertainment. Brands that recognise this trend can create unique, immersive experiences that redefine the meaning of ‘attendance’.
If tech and experience design resonates with you, get in touch.
