For decades, Goodmans has made entertainment accessible and enjoyable through a wide range of consumer electronics. When they asked us to design their new DAB radio, we wanted to use the opportunity to show the power of timeless design. As an integral part of the Goodmans ‘Brilliantly Simple’ brand strategy, Goodmans GO is a simple, fuss-free DAB radio that can be used out and about or around the home.
With a vision in mind, we began working together to craft a portable and fully-waterproof DAB radio with inbuilt charging for mobile devices, NFC for ‘tap to stream’ and a simple pared back interface. With its chunky good looks, the ‘GO’ DAB radio is just one in a series of audio products that we have designed for Goodmans.
Differentiated but not showy, GO offers a variety of key user benefits both in terms of its spec and look and feel. A tough, shock and scratch resistant rubberised design allows for the user to tune in from virtually anywhere, while a striking colour range reflects the user’s personal tastes.
The canvas wrist loop builds on the ‘go anywhere’ characteristic and is as useful in a festival campsite as it is in the shower room. The oversized power switch we added to the GO radio has now become a signature design element across the Goodmans product suite.
+ Design direction for Global brands and ambitious founders
We work at the intersection of consumer aspirations and business objectives for some of the world’s most respected brands, challenging them to do something different and find unique beauty.
Our designers blend culture, narrative, and feasibility, creating meaningful products that embody your brand’s values and crafting a clear visual narrative around your strategic brand positioning.
Design is storytelling, and through our holistic approach we’ll find the best way to tell your story as it should be told.
