Having played a leading role in Goodmans’ brand repositioning, the consumer electronics company asked us to create a distinctive bedside radio concept that would shine and stand out in a crowded market. So, we worked closely with their team to create a product that offered style and character in abundance.
The result was Nod: a bedside radio that blends a retro aesthetic with much-needed modern features.
Already, our work in the development of new Goodmans products such as Rocka, Go, Aspect and Canvas had helped kickstart the launch of their newly repositioned brand.
With Nod, we saw an opportunity to design a DAB digital alarm clock radio that was stylish, practical and kept in line with the Goodmans Design DNA that we had previously defined earlier in the brand repositioning exercise.
In these days of devices on the nightstand, Nod comes into its own; its specification and design language work seamlessly to reposition the Goodmans brand. The twin USB ports are equipped with high-power fast charging, so you can charge your mobile, tablet or e-reader at your bedside without the need for additional chargers or plug sockets.
Its square shape and striking appearance harks back to vintage alarm clocks and offer a 'nod' to Dieter Rams himself, while a rubberised bottom keeps the radio in place on the nightstand. The bedside radio is angled slightly and features a large display for ease of use and helps define its cute character.
A gentle rising alarm means you are slowly woken without a sudden dawn chorus of blaring beeps or buzzers. Plus, the oversized rocking sleep button is both practical and part of the Goodmans design DNA we had established earlier in the year.
