When Xumo arrived on the scene in 2011, they saw an opportunity to transform the viewer experience with a product that responded to the increasingly digital needs of users. In line with their vision, we set out to help the young brand stake a claim in their market with a product identity that stood out from the competition.
To enable this, we created Pebble - a set-top-box that boasts a unique identity and an asymmetric form factor. Reflecting the needs of modern viewers, we designed an intuitive remote with an adaptive display to allow for seamless control over live TV, YouTube or even social media. We knew that by leveling up the in-hand user experience, we could help the tech company to catch industry headlines and establish themselves as a leader in their space.
Plus, most digital set-top-boxes of the time had unsightly perforations at the back to release excess heat. Working within the constraints of size inspired us to innovate the design of this necessary function. By wrapping the box in a soft textile, we allowed for breathability, much to the delight of Xumo's engineers.
Further, we felt it was important that the design direction break away from the ‘silver and black’ ID norm. We challenged this standard by creating a device that would complement the domestic surroundings it was set to inhabit. Not only did the small format and expressive use of fabric provide technical advantages, it created a distinct stance for this young aspirational brand and helped them to push their category further.
+ The power of product identity
You product identity should build on your brand values whilst creating a unique and own-able aesthetic.
We work at the intersection of consumer aspirations and business objectives for some of the world’s most respected brands, challenging them to do something different and find unique beauty.
Our designers blend culture, narrative, and feasibility, creating meaningful products that embody your brand’s values and crafting a clear visual narrative around your strategic brand positioning.
Design is storytelling, and through our holistic approach we’ll find the best way to tell your story as it should be told.
