The industry is evolving and so are we
We’re excited to announce that the Rodd and Livework studios are joining forces to help product brands unlock value from servitisation.
Our shared goal of using strategic foresight and customer-centric design to solve both business and environmental challenges makes this partnership a natural fit.
“We see a convergence of opportunity as an increasing number of consumer clients begin to innovate ways to address the impending climate change imperative.
Now more than ever, service-centric brands are looking to level up their sustainable product thinking and vice versa. To us, this makes for the perfect opportunity to bring the studios together and share nearly 40 years of combined experience.
There’s also an incredible sense of purpose we can get behind. If we work together to accelerate the transition for those brands and help create the sustainable innovation leaders of the future, thats an imperative we can’t ignore,” says Rodd Director, Ben Davies.
Why now?
Today’s consumers expect brands to prioritise people and planet within their design process. At the same time, they seek the convenience, flexibility and personalisation they get from their favourite subscription services.
In response, traditional product brands are exploring new ways to creatively engage customers, drive loyalty and keep products in circulation longer. Plus, as ownership increasingly shifts to usership, servitisation is at the heart of that. Already, pioneers in the hardware space are capitalising on the vast benefits that come with switching to an “as service” business model – but it’s not an overnight shift.
To reap the full rewards of servitisation, product brands must be highly strategic and take into account some key considerations – namely: what need to your customers have that you can service? Where does the real business value lie? How can the product be designed as a ‘recurring’ offer rather than one-off hardware, and can it be more regenerative by design? Which parts of the puzzle are you missing to make servitisation possible? Even if you can’t go full PaaS, are there added value services you can offer?
Even with the logistical challenges addressed, how will you reposition your brand narrative to reflect the new service? How will you tell your story through design, and foster meaningful relationships with your customers?
What we will do
At Rodd and Livework, we understand that traditional product brands are exploring new ways to engage customers, particularly as ownership shifts to usership. By combining Rodd’s product expertise with Livework’s service design skills, we can help brands like yours create new revenue streams, improve customer loyalty, and deliver sustainable consumer experiences.
“Service design often aims to help people get the best out of the products they buy or use. Of course, central to an exceptional service is a great product.
Together, we believe our studios can help clients move away from one-off sales and develop integrated offers to consumers that are highly personalised and designed with circularity in mind. If successful, we have a real chance to create a future where people can do more with less.” Ben Reason, Founder and Group Director of Livework.
What you can expect
We will be launching a series of thought pieces and explainers that highlight the opportunities for servitisation (Product as a Service) for businesses that are new to the business model, and for those that are are early adopters we can help polish your consumer experience, hone your service design and optimise product as the world shifts to regenerative product as a service.
